COMMUNITY
AND INSIGHTS
FOR THE MODERN
B2B CMO
Welcome! We're glad you're here.

B2B CMOs are under pressure to prove strategic value, and the ones who thrive are those transforming from marketing operators into business leaders.

The B2B CMO Project is where senior marketing leaders come together to navigate that shift. Through research, peer community, and frameworks built for how we actually work, this is a space to sharpen your thinking, share what’s working, and connect with other leaders who get it. We're better when we do this together. The best place to start is to join our Slack community.

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We'll soon be announcing the B2B CMO 100: Recognizing Marketing Leaders Shaping the Future

The B2B CMO 100 recognizes the marketing executives who are exemplifying what the role should be. These CMOs are shaping company strategy, earning influence in the C-suite, and driving the kind of results that define what great B2B marketing leadership looks like.

About The B2B CMO Project

The B2B CMO Project was founded by Jon Miller (co-founder, Marketo) and Sydney Sloan (CMO at G2, SalesLoft, and others). They started it because the CMO role is too important to let it erode, and too hard to navigate alone.

What's Coming

  • Research: Our inaugural report, based on interviews with 20+ CMOs at companies including Zoom, Snowflake, Nutanix, and PagerDuty, publishes soon.
  • Podcasts: Candid conversations with B2B CMO 100 honorees and other senior leaders sharing how they're earning C-suite trust, driving revenue, and leading through the AI shift.
  • Events: Intimate dinners where CMOs drop the corporate filter and talk about what's really happening.
  • Community: A curated peer network on Slack for senior marketing leaders navigating the same challenges you are.

join now

Podcast

Building C-Suite
Buy-In & Selling
The Brand Story

With Tricia Gellman
CMO of Box

Event

An Evening for CMOs: Leadership, Influence & Executive Impact

The Progress, San Francisco
June 3, 2026

Let's meet in SF
Our Partners

The B2B CMO Project is supported by a select group of sponsors who share our commitment to elevating marketing leadership.

Share Your Insights

We are gathering insights on the biggest challenges facing CMOs today and how to navigate them. This is a guided AI voice interview leveraging G2’s AI Research Solution that takes approximately 10 minutes and gathers feedback across four key areas:

  • Marketing playbook challenges
  • AI and the future of marketing
  • Leadership and C-Suite Influence
  • Organization and Alignment

Please note: Participation is intended for CMOs at larger enterprises, thank you.

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Ready to Join?

The CMO role is too important to navigate alone. Join the community and help shape what marketing leadership looks like going forward.

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